realpeoplerealstuff, LLC was founded by Janet DeGeorge and Alan Jacobson, both of whom believe that the future of advertising is online video. Eric Seidman is the creative consultant.

Janet DeGeorge is president of Classified Executive Training, She has served as a classified advertising consultant and sales trainers for newspapers across the United States. Prior to forming her own company in 2001, DeGeorge spent 20 years as a newspaper classified sales manager.

Alan Jacobson is the president of Brass Tacks Design, which he founded in 1992. The firm provides editorial, advertising, marketing, and technical support to newspapers, magazines, and websites around the world. Clients range from New Hampshire to New Zealand.

Eric Seidman has been the design director for AARP, the monthly magazine for the American Association of Retired Persons, which boasts the largest circulation in the world of any magazine. Prior to that, he was an art director at The New York Times, as well as Discover and Money magazines.